Intercultural Business Negotiations

Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations. This book highlights two basic components of negotiation...

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Bibliographic Details
Main Author: Usunier, Jean-Claude
Format: Online
Language:English
Published: Taylor & Francis 2025
Subjects:
Online Access:ONIX_20250530T122022_9781351268158_3
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