Marketing Management and Communications in the Public Sector

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of top...

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Príomhchruthaitheoirí:	Pasquier, Martial, Villeneuve, Jean-Patrick
Formáid:	Online
Teanga:	Béarla
Foilsithe / Cruthaithe:	Taylor & Francis 2025
Ábhair:	Marketing Instruments Public Administration Sorting Household Waste public marketing Marketing Mix Concept Politico Administrative System public communication non-profit management Defined Target Groups Marketing Information Research Crisis Communication communication models Town Halls Public Organizations communication strategies Proactive Disclosure Country’s Specific Institutional Arrangement Ozone Air Pollution public management public sector marketing Vice Versa public-private partnerships thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJV Ownership and organization of enterprises::KJVN Public ownership / nationalization thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPP Public administration thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNV Civil service and public sector
Rochtain ar líne:	ONIX_20250528T101339_9781317222613_65
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Marketing Management and Communications in the Public Sector

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