La gestión de intangibles en el espacio iberoamericano: Construcción de marcas responsables y sostenibles en la economía de la reputación

If today we can speak about a consumer ethics, as the result of the growing awareness of citizens, this means that the opinions who consumers take are no longer just based on the prices of goods or services and their respective quality (s), but in the attention that is given to the type of company t...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखकों:	Figueira, João, Mañas-Viniegra, Luis
स्वरूप:	Online
भाषा:	स्पेनिश
प्रकाशित:	Coimbra University Press 2025
विषय:	Responsabilidade Social Organizações Reputação Iberoamericano thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSC Brands and branding
ऑनलाइन पहुंच:	https://directory.doabooks.org/handle/20.500.12854/159130
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!