Chapter Persuasion and implication
The author considers the pragmatic aspects of persuasive discourses (in various spheres of communication, especially in marketing), treating persuasion as stimulating verbal behavior. The concept proposed in the article consists in treating persuasion as a verbal or non-verbal influence on the belie...
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| Autor principal: | |
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| Formato: | Online |
| Idioma: | polonês |
| Publicado em: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Assuntos: | |
| Acesso em linha: | ONIX_20250307_9788383311821_1801 |
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