Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)

The article is an attempt to introduce the concept of digital storytelling, which brands are increasingly using in social media. I analyzed the messages of the Polish natural cosmetics company Vianek. The aim of the study is to show how brands use narrative marketing and how to build their narrative...

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Bibliografische gegevens

Hoofdauteur:	Chorna, Marta
Formaat:	Online
Taal:	Pools
Gepubliceerd in:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Onderwerpen:	real-time marketing storytelling marketing advertising news service creativity media studies
Online toegang:	ONIX_20250307_9788382207118_1332
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