Chapter Self-promotion of TV Stations from a Rhetorical Perspective. Persuasion Techniques
The article focuses on persuasion techniques used by media broadcasters in self-promotional activities. These techniques are a specific way, in which the broadcaster acts in the communication process. Certain elements of this process can be emphasized or modified in order to increase its impact. The...
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| Formato: | Online |
| Lenguaje: | polaco |
| Publicado: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Materias: | |
| Acceso en línea: | ONIX_20250307_9788381424905_437 |
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