The Platformisation of Consumer Culture

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategie...

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Autori principali:	Caliandro, Alessandro, Gandini, Alessandro, Bainotti, Lucia, Anselmi, Guido
Natura:	Online
Lingua:	inglese
Pubblicazione:	Amsterdam University Press 2024
Soggetti:	digital methods, digital platforms, platformisation, consumer culture, marketing, social media thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries::KNTX Information technology industries thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::U Computing and Information Technology::UB Information technology: general topics::UBW Internet: general works thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCV Economics of specific sectors::KCVM Digital or internet economics thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides::UDB Internet guides and online services
Accesso online:	OCN: 1432582959
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