Shopping Centre Marketing

There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with...

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Bibliografiske detaljer

Main Authors:	Krowicki, Piotr, Maciejewski, Grzegorz
Format:	Online
Sprog:	engelsk
Udgivet:	Taylor & Francis 2024
Fag:	customer engagement,value creation,customer perceived value,customer value proposition,retail marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries
Online adgang:	OCN: 1410113986
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