Le management fantôme de la médecine
While most actors in the drug production chain should operate under the label of science, their knowledge is in fact drawn from streams of knowledge that have been fed, spread and maintained by the pharmaceutical industry, in an intimate dialogue between science and marketing. Operating in the shado...
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| Médium: | Online |
| Jazyk: | francouzština |
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ENS Éditions
2023
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| Témata: | |
| On-line přístup: | ONIX_20231206_9791036291708_223 |
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| _version_ | 1863733630331781120 |
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| author | Sismondo, Sergio |
| author_browse | Sismondo, Sergio |
| author_facet | Sismondo, Sergio |
| author_sort | Sismondo, Sergio |
| collection | Directory of Open Access Books |
| description | While most actors in the drug production chain should operate under the label of science, their knowledge is in fact drawn from streams of knowledge that have been fed, spread and maintained by the pharmaceutical industry, in an intimate dialogue between science and marketing. Operating in the shadows, many “invisible hands” working for Big Pharma elaborate this knowledge: publication planners commission ghostwritten medical journal articles; key opinion leaders and sales representatives are recruited and deployed to subtly change doctors’ behaviour; patient organisations, influenced by the industry, spread biased points of view on diseases and treatments. Ultimately, at the end of this ghostly production chain driven by this “assemblage marketing”, prescriptions written by doctors will “naturally” make way for the new drugs promoted by pharmaceutical companies. Addressing a wide audience, Sergio Sismondo’s aim, with this book of which we offer here a previously unpublished translation, is to lift the veil on the ghost management in the pharmaceutical industry, a management we should all be concerned about, given its major impact on public health. |
| format | Online |
| id | doab-20.500.12854ir-131620 |
| institution | Directory of Open Access Books |
| language | fre |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | ENS Éditions |
| publisherStr | ENS Éditions |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1316202024-03-29T19:30:55Z Le management fantôme de la médecine Sismondo, Sergio Dartigues, Laurent Saïdi, Samantha Big Pharma embedded and systemic corruption leader d'opinion ghost-management publication planning thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KND Manufacturing industries While most actors in the drug production chain should operate under the label of science, their knowledge is in fact drawn from streams of knowledge that have been fed, spread and maintained by the pharmaceutical industry, in an intimate dialogue between science and marketing. Operating in the shadows, many “invisible hands” working for Big Pharma elaborate this knowledge: publication planners commission ghostwritten medical journal articles; key opinion leaders and sales representatives are recruited and deployed to subtly change doctors’ behaviour; patient organisations, influenced by the industry, spread biased points of view on diseases and treatments. Ultimately, at the end of this ghostly production chain driven by this “assemblage marketing”, prescriptions written by doctors will “naturally” make way for the new drugs promoted by pharmaceutical companies. Addressing a wide audience, Sergio Sismondo’s aim, with this book of which we offer here a previously unpublished translation, is to lift the veil on the ghost management in the pharmaceutical industry, a management we should all be concerned about, given its major impact on public health. 2023-12-06T09:44:51Z 2023-12-06T09:44:51Z 2023 book ONIX_20231206_9791036291708_223 2678-7806 9791036291708 9791036206894 https://directory.doabooks.org/handle/20.500.12854/131620 fre Gouvernement en question(s) image/jpeg n/a https://www.7switch.com/fr/ebook/9791036291708/from/openedition https://books.openedition.org/enseditions/46996 ENS Éditions 10.4000/books.enseditions.46996 While most actors in the drug production chain should operate under the label of science, their knowledge is in fact drawn from streams of knowledge that have been fed, spread and maintained by the pharmaceutical industry, in an intimate dialogue between science and marketing. Operating in the shadows, many “invisible hands” working for Big Pharma elaborate this knowledge: publication planners commission ghostwritten medical journal articles; key opinion leaders and sales representatives are recruited and deployed to subtly change doctors’ behaviour; patient organisations, influenced by the industry, spread biased points of view on diseases and treatments. Ultimately, at the end of this ghostly production chain driven by this “assemblage marketing”, prescriptions written by doctors will “naturally” make way for the new drugs promoted by pharmaceutical companies. Addressing a wide audience, Sergio Sismondo’s aim, with this book of which we offer here a previously unpublished translation, is to lift the veil on the ghost management in the pharmaceutical industry, a management we should all be concerned about, given its major impact on public health. 10.4000/books.enseditions.46996 2ef10e66-6d3e-4b6d-9799-bf76360dd3e6 9791036291708 9791036206894 278 Lyon open access |
| spellingShingle | Big Pharma embedded and systemic corruption leader d'opinion ghost-management publication planning thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KND Manufacturing industries Sismondo, Sergio Le management fantôme de la médecine |
| title | Le management fantôme de la médecine |
| title_full | Le management fantôme de la médecine |
| title_fullStr | Le management fantôme de la médecine |
| title_full_unstemmed | Le management fantôme de la médecine |
| title_short | Le management fantôme de la médecine |
| title_sort | le management fantome de la medecine |
| topic | Big Pharma embedded and systemic corruption leader d'opinion ghost-management publication planning thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KND Manufacturing industries |
| topic_facet | Big Pharma embedded and systemic corruption leader d'opinion ghost-management publication planning thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KND Manufacturing industries |
| url | ONIX_20231206_9791036291708_223 |
| work_keys_str_mv | AT sismondosergio lemanagementfantomedelamedecine |