Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

This report examines the potential impact of the California Mental Health Services Authority’s stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

Bibliographic Details

Main Authors:	Ashwood, J. Scott, Briscombe, Brian, Collins, Rebecca L., Wong, Eunice C., Eberhart, Nicole K.
Format:	Online
Language:	English
Published:	RAND Corporation 2023
Subjects:	History Psychology thema EDItEUR::N History and Archaeology::NH History::NHK History of the Americas thema EDItEUR::J Society and Social Sciences::JM Psychology::JMB Psychological methodology thema EDItEUR::J Society and Social Sciences::JM Psychology
Online Access:	ONIX_20231005_9780833095312_1426
Tags:	Add Tag No Tags, Be the first to tag this record!