Online marketingová komunikace cílící na děti školního věku

Title in English: Online marketing communication targeting school-age children The online environment contains many forms of marketing messages, many of which cannot be easily distinguished from regular content. Due to their lack of experience, children are more susceptible to marketing messages tha...

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Bibliográfalaš dieđut

Váldodahkkit:	Burešová, Jitka, Pospíšilová, Marie, Ungerman, Otakar, Dědková, Jaroslava, Jursová, Jitka, Berki, Jan
Materiálatiipa:	Online
Giella:	čeahkkagiella
Almmustuhtton:	Masaryk University Press 2023
Fáttát:	digital technologies online marketing communication influencer merch product placement social networks media education media literacy e-shop price comparison video games brand discounts shopping behaviour virtual ethnographic walk thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
Liŋkkat:	ONIX_20230926_9788028003036_12
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!