Modelos Estratégicos en marketing y emprendimiento para la economía naranja : un enfoque a casos colombianos.

Modern organizations need to respond and adapt to the changing conditions of the context if they want to remain in the market. Among the tools to achieve this, marketing is the foundation to achieve the positioning of a business, a fact that is sometimes underestimated, especially in the world of ne...

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Bibliographic Details

Main Authors:	Cantillo Guerrero, Ernesto, Manjarrez Rodríguez, Maireth, Tirado Martínez, Yesmaira, Brodmeier Valencia, Greta, Llanos Gutiérrez, Jhojanna Patricia, Fontalvo Cerpa, Winston, Martínez Juvene, Johanna Carolina, Arrieta Villadiego, Astrid Liliana, Vergara Castilla, Karla Andrea, Puello Cabarcas, Deiber Enrique, De La Hoz Cerpa, Zully Margarita, Rodríguez Mojica, Jahir Humberto, Valero Manjarrés, María de Lourdes, Betancourt Rodríguez, Libnazaret
Format:	Online
Language:	Spanish
Published:	Corporación Universitaria Americana 2023
Subjects:	Marketing Microenterprises Technological innovations Social entrepreneurship Rural development projects Management of industrial projects Small and medium-sized companies Administration K
Online Access:	https://directory.doabooks.org/handle/20.500.12854/112892
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